Advisory SERVICES for Businesses + Brands + PUBLICATIONS

It can be a daunting task to figure out how to create and license photography for your business, especially if you are just getting started or if your expertise is in another field.

I can help you understand your businesses photography needs, advise on a photographic visual direction, connect you with a wider photographic network, educate and empower your team on best ethical photography practices, and add clarity and ease to the creative processes. 

In an ideal world, your business has the resources for a full time photo editor or producer on staff, but if you aren’t at that stage yet, I’m here to advise!

Send me an email if you are interested in working together, or if you have more questions!

Visual Direction

  • Establish a cohesive and inspiring photographic direction for your business

  • Refine the current photographic direction of your business

  • Suggest photographers and creative collaborators to work with that align with your visual direction and budget

Content Strategy

  • Strategy for photographic content including original shoots, licensed imagery, and UGC (user generated content)

  • Help you understand your photographic needs across channels including - marketing, website imagery, evergreen campaigns, and social media 

  • Advice on budgets to earmark for different shoots and content categories 

BEST PHOTO practices

  • Educate and empower your team with the tools of best photo practices to align with industry standards

  • Help you understand the creative process, cost, and resources needed to produce and license photographic work

  • Set your business up to have positive relationships with photographers and creative collaborators based on ethical practices and mutual respect 

  • Add clarity and ease to the process of collaborating with photographers

  • Including:

    • Audit of existing content and current photography practices

    • Image crediting best practices across all channels

    • How to source and when to use licensed imagery 

    • UGC best practices including image permission, credit, and compensation

    • Fair rates and realistic budgets for various types of projects 

    • Tips on producing a photoshoot in house

    • Advice on when to hire a freelance producer and what to expect

    • Photographer contracts - What to ask for and expect based on your creative needs and budget regarding image rights (i.e. number of images, usage, and duration)

RATES

Introductory Consultation

20 mins, Free

Hourly Rate

$125/hr